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How To Use PDFs In Your Marketing Strategy

As a website is being constructed, updated, or enhanced, it’s crucial to consider the format for content. While most content will be available on the website to view as text, images, and video simply shown on the page, some content may also be offered in a downloadable format.

This encourages customers to interact and engage beyond just browsing site pages. It provides them with the information they can access later and ensures the website is uncluttered while still providing details that are relevant to the most desired visitors and customers. Virtually any website can benefit from downloadable content, and a PDF is a great way to include downloadable content in any marketing strategy.

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